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Papers and lectures of Dr.C.K.Prahalad



The Fortune Pyramid Bottom - Low-income markets present a prodigious opportunity for the world ’s wealthiest companies :

 
With the end of the Cold War,the former Soviet Union and its allies, as well as China, India, and Latin America, opened their closed markets to foreign invest-ment in a cascading fashion. Although this significant economic and social transformation has offered vast new growth opportunities for multinational corporations (MNCs), its promise has yet to be realized.

First, the prospect of millions of “middle-class” con-sumers in developing countries, clamoring for products from MNCs, was wildly oversold. It is the billions of aspiring poor who are joining the market economy for the first time...>> Read More


India as a Source of Innovations :

 
It is with great humility that I accept the Shri Lalbahadur Shastri National Award for Excellence in Public Administration and Management Sciences today. As the second Prime Minister of India, Shri Shastri made significant contributions. He understood the inadequacy of the Public Administrative system, a legacy of British rule. He created the Administrative Reforms Commission to make the system more responsive. It is his administration that created the “Green Revolution”. He understood the problem of population growth. He initiated grass root level family planning education....>> Read More


WHAT WORKS: SERVING THE POOR , PROFITABLY - A Private Sector Strategy for Global Digital Opportunity :
 
Global firms have demonstrated their ability to create wealth around the world. But the benefits of the capabilities of these firms and of the global market system do not yet reach most of the 4 billion people who live in relative poverty at the bottom of the economic pyramid. What if it were possible to expand the global market system to include those who now have no stake in it—to grow the market at the bottom, providing direct benefits and expanded opportunity to poor communities? ....>> Read More

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